(BLACKMEDIASCOOP) As the Miami Heat faced off against the San Antonio Spurs in Game 5 of the NBA finals Sunday night, a crazy LOOOOOOONG commercial aired near the end of the second quarter featuring Jay-Z in a studio, riffing with a cast of characters including producer Rick Rubin and artist Pharrell Williams.
Check the video of above as, more than 2 minutes into the 3-minute video, a tagline flashes pimping Samsung’s brand and phone.
So WTF gives/?? Well,,,,,,,, Samsung has purchased 1 million copies of Jay-Z’s coming album, entitled “Magna Carta Holy Grail,” due to drop on July 4th and plans to give them to Samsung Galaxy smartphone users for free – 72 hours ahead of the release. The users are to receive the music through an app they’ll receive later this month.
You won’t be able to share it until the official release date. Unless it leaks like Kanye’s sh*t…. lol!
Samsung paid $5 apiece for the albums, according to a person familiar with the matter. It wasn’t immediately clear if Nielsen SoundScan will count Samsung’s purchases in its sales tallies.
The partnership could help Samsung compete with Apple which recently announced the launch of iTunes Radio – an online radio service bundled onto Apple devices that promises to offer listeners access to certain tracks before they’re available elsewhere.
For Jay-Z, the deal is a precious advertising opportunity and gives him $5 million in sales before the album is even released. The agreement signals the increasing importance of corporate sponsors to the music industry, which has seen sales tank over the past decade.
Jay-Z hinted at the partnership on Twitter two days ago with a photo of a Samsung smartphone displaying text telling fans to “tune in” to the game.
PS – WTF IS “MAGNA CARTER?
By 1215, thanks to years of unsuccessful foreign policies and heavy taxation demands, England’s King John was facing down a possible rebellion by the country’s powerful barons. Under duress, he agreed to a charter of liberties known as the Magna Carta (or Great Charter) that would place him and all of England’s future sovereigns within a rule of law. Though it was not initially successful, the document was reissued (with alterations) in 1216, 1217 and 1225, and eventually served as the foundation for the English system of common law. Later generations of Englishmen would celebrate the Magna Carta as a symbol of freedom from oppression, as would the Founding Fathers of the United States of America, who in 1776 looked to the charter as a historical precedent for asserting their liberty from the English crown.
The influence of Magna Carta can be seen in the United States Constitution and the Bill of Rights. Article 21 from the Declaration of Rights in the Maryland Constitution of 1776 reads:
“That no freeman ought to be taken, or imprisoned, or disseized of his freehold, liberties, or privileges, or outlawed, or exiled, or in any manner destroyed, or deprived of his life, liberty, or property, but by the judgment of his peers, or by the law of the land.”
WHAT DO YOU THINK?