NEW VIDEO: What Made Pharrell Cry In Sneak Peek of “GIRL”

By  . 
February 19, 2014

(BlackMediaScoop) Less than a week after performing a greatest hits set at the NBA All-Star Game, Pharrell Williams announced the release of second album G I R L on March 3rd. In a statement, the singer/producer said that he wanted the album to feel “festive and urgent.”

A 30-second trailer released today (Wednesday) gives slight insight into the album. A string quartet soundtracks the trailer, which shows the producer dancing in the studio juxtaposed with an orchestra and many, many fedoras. In the end, a sunglasses-clad Pharrell sheds a solitary tear.


No word yet on which tracks will be included in the album, but expect to hear lead single “Happy” a lot over the next few months. The Oscar-nominated song, first featured on the soundtrack to Despicable Me 2, is currently #1 on the iTunes’ Songs chart in the U.S. and has reached Number One in more than 175 countries. Pharrell will perform “Happy” at the Academy Awards on Sunday, March 2nd, two days before the album’s release.

It’s still unclear, however, how much rapping Pharrell will do on G I R L. Late last year, the producer said his next album would be rap-free, saying, “That’s the difference between 30 and 40. ‘Cause I was 30, now I’m 40 – and I’m not rapping.” One week later, he told Fuse, “There was a misunderstanding. There’s just things that I just can’t talk about at the moment that won’t have any rap in it. But I will be rapping.” Major Lazer, for one, was able to get a verse out of the producer on their recently released “Aerosol Can.”

Despite being one of the most prolific producers in music, G I R L will be Pharrell’s first album in eight years. In My Mind, released in 2006, peaked at Number Three on the Billboard 200, but received mixed reviews.

What do you think?