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AT&T Tries To Keep Up With Sprint & T-Mobile By Dropping Prices

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March 10, 2014
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(BlackMediaScoop) A little more than a month after unveiling lower-cost family wireless plans, AT&T on Saturday announced a price cut for customers with one or two lines under its Mobile Share Value program.

Beginning Sunday, AT&T will offer a plan with 2GB of data for $65 a month for one smartphone or $90 for two phones sharing the 2GB of data.

Each price is $15 a month lower than its current offering, AT&T said.

As with the family plans it announced in February, you can buy a phone on a payment plan or bring your own.

AT&T’s pricing moves come at a time of big change in the industry as rivals tinker with consumer plan offerings. Rival T-Mobile has aggressively priced its offerings and is marketing itself as the “Uncarrier” — doing away with contracts and paying early termination fees if you switch to it network, among other things.

Tech industry analyst Jeff Kagan expects to see more moves by AT&T.

“AT&T continues to evolve,” he said. “I don’t think they are done yet.”

What do you think…good deal or hell nah?

SCOOP: USATODAY13,487

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