January 30th, 2013
(BlackMediaScoop) RIP RIM. Long live BlackBerry.
After numerous delays and development hiccups, RIM has finally unveiled it’s next generation BlackBerries on Wednesday, a new lineup of smartphones that could make or break the company.
The company also announced that it was dropping its Research in Motion moniker in favor of the BlackBerry brand. “From today on, we are BlackBerry everywhere in the world,” President and CEO Thorstein Heins said. “One brand, one promise.”
Heins showed off two new phones at simultaneous events across cities around the world including New York, Toronto, London, Paris, Johannesburg, Jakarta and Dubai. The Z10 resembles the smartphones most of us have become accustomed to since the dawn of the iPhone with a large 4.2-inch screen while the Q10 maintains the company’s iconic physical keyboard, an addition that will surely appeal to the BlackBerry faithful. Both run the company’s next generation operating system, BlackBerry 10.
“A good browser, apps, good camera, and fast networking in your smartphone is just expected today,” Heins said. “BlackBerry 10 goes beyond that with secure communications, and a real-time platform.”
U.S. carriers will announce pre-registration today. Although there are no concrete release dates, the new phones are expected to ship in mid-March. The Z10 is expected to cost $199 with a contract and will be available on Verizon, AT&T, T-Mobile and Sprint.
The LTE-ready Z10 comes outfitted with a 4.2-inch 1,280 x 768 display and measures in at 5.13 x 2.6 x 0.37 inches, making it slightly thicker than the iPhone 5 and Samsung’s flagship Galaxy S III. Powering the 138 gram phone is a 1.5GHz dual-core Snapdragon S4 Plus with 2GB RAM.
On stage, Heins demonstrated a slew of innovative features unique to the new platform, including a virtual keyboard that allows you to flick words onto the screen, multi-tasking integration called BlackBerry Flow and a robust re-envisioning of the Blackberry Messenger experience. Of emphasis was “BlackBerry Balance,” the platform’s ability to seamlessly merge both work and play in a single unified experience. For corporate users, it could mean finally ditching the practice of carrying around two phones.