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ARE YOU BUYING WHAT BLAIR UNDERWOOD IS SELLING?
(blackmediaSCOOP) Actor Blair Underwood is in the fashion business now. He recently launched The BU Collection, exclusively at K&G, is a line of business suits for men at affordable prices.
Blair Underwood suits first appeared in K&G stores and on line in mid-summer 2011, and sales have soared, even prior to a full-scale promotional campaign. This is due in part to the robust nature of Underwood as a brand name and due to his community service to civic and fraternal organizations.
Earlier this year, young winners of the Thurgood Marshall Scholarship Award were gifted suits from The BU Collection. Suits have also been donated to young men in foster care. For these recipients, wearing a suit and knowing the name bearer warrants a double reward.
Underwood is also very excited over the newly released BU Executive Suit Line, which is designated by suits with chic purple lining, a regal family crest and fine purple stitching around the button holes. The new line includes not only fine suits, but dress shirts and ties as well.
Currently, Underwood is enjoying his family for the holidays; then he’s off to make his Broadway debut in “A Streetcar Named Desire,” directed by Emily Mann. The Tennessee Williams classic, presented by Front Row Productions, also stars Wood Harris, Nicole Ari Parker and Daphne Rubin-Vega.
What do you think?
SCOOP: BU
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